date:Jan 15, 2014
it as a buy and two sell, according to SP Capital IQ.
Wendys has proven its ability to outperform the industry in the short term. However, we have limited conviction that it can sustain its momentum over the longer term, Mr. Palmer said.
Still, he has Wendys on his watch list for potential outperformance this year, citing its changing business model and new image.
Wendys makeover includes a young red-headed pitchwoman in its advertising, redesigned restaurants and the sale of more locations