date:Jan 15, 2014
during this period. LaCroix, Topo Chico and Cascade Ice water are other brands which together constitute ~11% of this market. In addition to strengthening its portfolio, Coca-Cola might also consider acquiring any of these established small companies to further its reach in the sparkling bottled water market.
Coca-Cola and its peers also face a stiff competition from private labels, which account for over one-fourth of this category. Private labels offer relatively cheaper prices and thus appe