date:Jan 15, 2014
ver 30% of the overall sparkling water volumes. However, Nestle Waters market share has decreased by nearly 15% from 2011 owing to small brands and new entrants.
Unlike the mature CSD market which is dominated by two or three big companies, small individual brands have a stronghold in the carbonated water segment. Sparkling ICE owned by Talking Rain is the largest individual brand in carbonated water with ~21% of the overall sales in FY2013. Its market share increased by nearly 10% year on year