date:Jan 15, 2014
rice per gallon compared to both still and bulk water. This is why sparkling bottled water has heftier margins compared to the other segments.
While growth in the still water and bulk still water divisions has remained flat to marginally positive in the last couple of years, most of the growth in bottled water has come from sparkling/carbonated water. Sales of sparkling water rose by 16.3% in 2011 and by a further 34% in 2012. This category is expected to swell in the coming years due to increa