date:Jan 15, 2014
carbonated water forms the largest segment of this market accounting for over 80% of the overall $11.4 billion sales in fiscal 2013 (ending August). Sparkling/mineral and bulk still water, each of which constituted ~10% of the sales during this period, represent the top and bottom segments of the bottled water market respectively. While bulk or jug still water is sold in large bottles holding 1 to 2.5 gallons and is relatively cheaper, sparkling water is considered premium and sold at a higher p