date:Jan 15, 2014
segment of the U.S. liquid refreshment beverage market by the end of this decade, toppling sales of CSDs. Thus, Coca-Cola will look to advance in this budding segment in order to maintain market share in the overall LRB industry.
We estimate a $44 price for Coca-Cola, which is around 10% above the current market price.
Sparkling Water To Drive Growth
The bottled water market consists of still water (including flavored), sparkling water (including flavored) and bulk still water. Still or non-