date:Jan 15, 2014
As consumers shift beverage preferences from high calorie carbonated soft drinks to healthier alternatives such as bottled water, industry giant The Coca-Cola Company has looked to keep up pace with this current trend by diversifying its portfolio. But unlike the CSD market in the United States, where the company accounts for over 40% of the volumes, it trails Nestle Waters with a share of only 15% in the fast growing bottled water market. In fact, bottled water is expected to become the largest