date:Jan 15, 2014
Morrisons launched a price-cuts campaign on the same day that it delivered its first online grocery orders in Warwickshire. The supermarket chain, based in Bradford, had earlier in the week issued a profits warning after a dire Christmas in which underlying sales slumped 5.6%. It is hoping that its move online will deliver much needed growth.
Dalton Philips, the chief executive, personally delivered the first order at 5.30am in a bright yellow Morrisons-liveried van, part of a fleet being run b