date:Jan 15, 2014
ation
The HELLO range featuring strawberry cheesecake, crunchy nougat and caramel brownie flavours is Lindt's attempt to tap a younger generation with chocolate bars wrapped in distinctive black foil and printed brightly with irreverent conversational messages.
Consumers are also encouraged to share videos and photos on the Hello website.
A very solid set of figures - hats off to this management team, analyst Jon Cox at brokerage Kepler Cheuvreux said. The new HELLO brand and retail expansion