date:Jan 13, 2014
The importance of product benchmarking cannot be overstated. Thats why Campden BRI is proud to have become the first company to achieve UKAS accreditation for its sensory benchmarking method. Benchmarking provides an independent, unbiased overview of a product against its competitors.
This comes from an informed consumer viewpoint, making product benchmarking a valuable, qualitative research tool that benefits manufacturers and retailers alike. In effect, this is confirmation that benchmarking