Gels, thickeners and emulsifiers market blooms
date:Jul 09, 2012

While some hydrocolloids are viewed as less consumer friendly, others enjoy a more positive image.

Thanks to its jam-making associations, pectin, in particular, is becoming more popular, according to Schulenburg, who says:We have a programme to help customers minimise additives, and a few have emerged as more attractive. One that jumps out is pectin. It does have an E number but is based on nature and well known by consumers.

However, its uses are limited; as Martin points out, non-modified p
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