date:Jan 13, 2014
New research from the U.S. Highbush Blueberry Council (USHBC) shows Americans are nearly twice as likely as they were nine years ago to buy blueberries in the coming year, and the number of households saying theyve purchased blueberries within the past month (69 percent) has nearly doubled since 2008.
With the mom market representing $2.7 trillion in annual spending in the U.S. and the Hispanic market expected to hit $1.5 trillion in buying power by 2015, this shift represents a step in the r