date:Jan 10, 2014
Key regional UK supermarket chain, Booths has revealed like-for-like sales up 6% in the three key festive trading weeks from 15th December to 4th January. The retailer has traditionally traded strongly at Christmas, and this year targeted festive sales with its biggest ever campaign to encourage shoppers to trade into its unique premium offering.
Supported by its lavish 180-page Christmas book, pre-order sales grew by 22%, with customers able to order festive fare both in store and through an o