date:Jan 10, 2014
On tap for a 2014 launch is Punch, a reformulation of Monsters DUB Edition line with a new flavor and new positioning.
the DUB Edition was a more specialized product and has just been more difficult for us to obtain extensive distribution of the DUB line throughout the U.S., Mr. Sacks said. We believe that the Punch product as a brand and as a sub line will appeal to a far broader audience of consumers. It will help us expand and grow on the initial DUB line, and we believe that with the incre