date:Jan 10, 2014
en.
Last year, Monster marked its entry into the protein drink category with Muscle Monster energy shakes in chocolate, vanilla, coffee, strawberry and limited-edition peanut butter cup flavors.
Within the first six months, Muscle Monster achieved a 20.3% dollar share and is the No. 2 brand in the protein drink category, Mr. Sacks said.
Adding to Monsters diet portfolio, Monster Energy Ultra drinks are marketed as lighter-tasting and less sweet than the brands other reduced-calorie products.