date:Jan 10, 2014
ategory that really just continues to widen.
With last years launches of a high-protein energy shake line and a zero-calorie brand extension, the company said it continues to expand its consumer base.
Our basic core consumer is still, we believe, 18- to 34-year-old, primarily a male consumer, Mr. Sacks said. But the expansion of our product lineup has brought in we believe additional consumers, more female and older. And as those products continue to grow, we believe that will continue to happ