date:Jan 10, 2014
Innovation, says Monster Beverage Corp., may be what sets the energy drink maker apart from some of its competitors.
If you look at the brands from 5-Hour, Rockstar, Nos and Full Throttle, you can see they just generally have been pretty much treading water and not really making any real progress or real impact in the category, said Rodney Sacks, chairman and chief executive officer, during a Jan. 7 investor meeting. There is a very large gap between Red Bull and our brand and the rest of the c