date:Jan 09, 2014
big four grocers lost market share and saw like-for-like sales volumes decline in the run-up to Christmas, reflecting a subdued overall market and increased promotional activity.
They are also being by squeezed between hard discounters Aldi and Lidl and upmarket grocers Waitrose and Marks Spencer.
Sainsbury's Chief Executive Justin King said the quarter was characterised by a very tough sales environment throughout October and November, but with record numbers of customers and strong sales in