Sonic Corp. drives in solid first quarter
date:Jan 08, 2014
m $126,008,000.

Fiscal year 2014 is off to a solid start as we focus on key initiatives such as increased media effectiveness, our innovative product pipeline and layered day-part promotional strategy to drive same-store sales growth and, in turn, margin improvement, said Cliff Hudson, chairman, chief executive officer and president. During the first quarter we built on our solid foundation of service, products and pricing with increased media effectiveness, which is having a positive impact ac
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