date:Jan 08, 2014
Discount grocer Aldi has launched SimplyNature, an own-label line of natural and organic products, in the US.
The range comprises of ambient and chilled products, including cereal, fruit bars, honey and juices to pasta sauce, pizza, salsa and snacks.
Aldi US president Chuck Youngstrom said the range offered consumers high-quality and nutritious natural or organic products at an affordable price.
Aldi has also worked to expand its offering of fresh produce and has increased the number of organ