date:Jan 07, 2014
d to break its lengthy record for underlying sales increases, with analysts pencilling in its first decline after 35 quarters of growth in a row.
The market is forecasting like-for-like sales to have slipped by 0.3 per cent in what would mark a sharp reversal of recent buoyant trading. It compares with a two per cent hike in sales for the second quarter and a 0.9 per cent rise for the same period a year earlier.
Morgan Stanley analysts said Sainsburys was likely to have been hit by aggressive