date:Jan 07, 2014
ty has helped the category's rise to continue.
Despite consumer loyalty, Mintel found that those who discontinued or reduced consumption of energy beverages did so due to health concerns as well as cost. Thirty-nine per cent of the consumers surveyed said energy beverages are not good for their health, and 35% said they have heard negative information about the health effects of the products.
Peoples desire for additional energy to accomplish everything in a given day will continue to fuel pos