date:Jan 07, 2014
iled against Red Bull this past October.
Energy drinks and shots faced significant scrutiny following lawsuits and proposed legislation that began in 2012, said Jenny Zegler, global food and drink analyst for Mintel Food Drink. The media attention publicly challenged the safety and health effects of this pick-me-up category. However, loyal users continue to drink the products because they are viewed as more effective than other beverages. This continued level of activity in the face of adversi