date:Jan 07, 2014
Negative publicity associated with the safety of energy beverages may be taking a toll on the category. A survey of energy beverage consumers by Mintel International shows that 59% say they worry about the safety of the products.
Events that may be contributing to the concern include a wrongful death suit brought against the Monster Beverage Corp. earlier this year, continued scrutiny by federal legislators related to the marketing of energy beverages to children, and a wrongful death lawsuit f