date:Jan 07, 2014
30% fewer calories than comparable products and is aimed at people trying to lose weight, and Beautifully Balanced, aimed at people wanting to make healthier choices.
The supermarket claims that 83% of the products that come under the new private label rollout are new or improved.
David Wood, Tesco UK Marketing Director said: Helping our customers and colleagues to lead healthier lifestyles is very important to us. This range represents a shift in the way we think about healthy foods we want