date:Jan 07, 2014
ores in metro areas and around campuses to best serve this target market, Mr Reid said. Securing loyalty among younger people is a potentially winning strategy, and Nandos will be aiming to maintain this customer base as they grow older and visit as a family rather than a group of friends, he said.
Roy Morgan Research said the value of long-term family loyalty was evident in the continued over-representation of Generation X in the fast food restaurants they grew up with.