date:Jan 07, 2014
eavy than both KFC and McDonalds, but their successors Gen Z were less likely to be found inside one than out.
Nandos is clearly distinguished by its skew toward Generations Y and Z, with a 19 per cent point lead over the nearest competitor Hungry Jacks in the proportion of its customer base from these groups, said Warren Reid, Group Account Manager, Roy Morgan Research.
Nandos risque marketing campaigns clearly resonate with young Australians, and they support this with cleverly positioned st