Asda takes on pound stores with 50p offers
date:Jan 06, 2014
ber 17.

Elsewhere, all of the big four grocers - Tesco, Sainsbury's, Asda and Morrisons - lost market share over the same period.

Asda said the price cuts were funded by its savings programme 'We Operate For Less', as well as the price bargaining power it has with parent company Walmart.
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