Asda takes on pound stores with 50p offers
date:Jan 06, 2014
K shoppers priorities are well and truly focused on price.

With hundreds of products at 50p, were even making the Poundshop and Aldi look expensive.

Broccoli, cabbage, cauliflower, Iceberg lettuce and spring onions are inclued in the 50p price as well as Kingsmill bread, pasta, Heinz soup, WeightWatchers soup, porridge, biscuits, tinned tomatoes and Dairylea Triangles.

Industry figures from Kantar showed that over half of the country shopped in either Aldi or Lidl during the 12 weeks to Decem
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