date:Jan 06, 2014
Asda has launched its biggest ever January value campaign with 50m invested in price reductions for key products like bread, meat and toiletries.
Asda, which is owed by US firm Walmart, said the 50m price overhaul was part of a 200m investment in pricing this year.
Barry Williams, chief merchandising officer for food at Asda, said: It goes without saying that Christmas can be a struggle financially and when you look at the way people have reacted to the sales, its more clear than ever that U