date:Jul 07, 2012
and regional marketplaces will have a tremendous impact in the growing and dynamic Latin American region.
Perego has moved to Bacardi from Campari North America, where he was COO.
Bacardi said Perego's qualities included an extensive background in strategy and commercial operations in developing markets, and experience in overseeing rapid growth in markets such as South America, Europe, the Caribbean, Central America and Middle East.
While all eyes are on Brazil, the entire Latin American reg