date:Jan 03, 2014
n of anonymity. So, in order to convert the adversaries the mom-and-pop stores in this case into allies, Reliance is adopting a simple strategy: It is courting them.
In the cash-and-carry format, companies sell to bulk buyers, such as neighbourhood or kirana stores, who are their members. Reliance is setting up its wholesale stores in places where the concentration of kiranas is high as it is easier to make them customers than competing with them. The business also offers huge potential.
Ind