date:Jan 03, 2014
while Golden volume declined by about 8%.
According to Lutz, shoppers are increasingly seeking out apples believed to be high in flavor. Consumers are more willing to pay high prices for apples like Fuji and Honeycrisp. But we're seeing even stronger gains in high-flavor varieties like Pink Lady and Ambrosia. For the period, among the top 10 apple varieties nationally, Pink Lady and Ambrosia had the strongest percentage gains in volume, said Lutz. Pink Lady volume jumped by 44% while Ambrosia v