date:Jan 03, 2014
Supermarket performance data for November shows apple volume in supermarkets increased by 2.5%. Volume gains were supported by falling retail prices, which for the full apple category declined by 6.5%.
According to data released by Nielsen Perishables Group, newer varieties like Gala and Honeycrisp are driving growth, while older varieties like Red and Golden Delicious are losing ground.
For the four week period ending 11/23/2013, Gala was the largest volume apple in U.S. supermarkets, increas