PureCircle gets GRAS status for Reb M
date:Jan 02, 2014
role in extending PureCircles Stevia 3.0TM, which the company says optimises taste in stevia-sweetened foods and beverages.

Ongoing investment in supply chain assets and leaf development are in place to support the commercialisation of Reb M, said Jason Hecker, vice president global marketing and innovation, PureCircle. We are excited by the opportunities Reb M presents for success within the framework of our Stevia 3.0TM capabilities.
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