PureCircle gets GRAS status for Reb M
date:Jan 02, 2014
vels of sweetness.

The discovery and development of Reb M resulted from a previously announced joint development and five-year supply agreement with The Coca-Cola Company. Together the companies are seeking global intellectual property coverage for the ingredient.

The clean, sugar-like sweetness of high-purity Reb M is appealing to consumers seeking naturally sweetened food and beverage formulations with few to no calories, according to PureCircle. Its commercialisation will play an important
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