date:Jan 02, 2014
Tmall.com is the largest shoppingplatform in China with 55% B to Cmarket share. ATO Shanghaicooperated withfoodright beforeChinese New Year 2013 to promoteAmerican food and beverage productsonline. This pre-sale, 2013 New Yearspromotion event, was the first time forATO Shanghai and Tmall.com tocooperate together.
From Dec 26, 2012 to Jan 15, 2013,ATO Shanghai partnered withTmall.com to launch a 21 daypromotion under the theme Enjoy American Style New Year in China at Tmalls Pre-Sale channel,www