date:Dec 31, 2013
Packaged food company Mondelez International Inc has agreed to sell a controlling interest in its SnackWell's cookie and cracker business to private equity firm Brynwood Partners, the Wall Street Journal reported.
Financial terms of the deal were not disclosed, but Brynwood said it would combine SnackWell's with its Back to Nature cookies and granola business, according to the business daily.
Mondelez will retain a significant minority stake in the brand, under which it makes chocolate chip an