date:Dec 25, 2013
More than half of Britains households shopped in discount grocers Aldi or Lidl over the past 12 weeks as the countrys big four supermarkets continued to lose market share, monthly data show.
Some 50.1 per cent of British households stepped into one of the discounters in the 12 weeks to December 8, up from 46.1 per cent in the same period a year ago, market researcher Kantar Worldpanel said.
Aldi now boasts a record 4 per cent of Britains grocery market, having increased its share nearly every