date:Dec 24, 2013
Swire Foods has partnered with Mvenpick Foods Licensing, a subsidiary of Mvenpick Holding, to form a new coffee joint venture (JV) Swire MP Foods in Hong Kong.
Swire Foods will own 60% stake in the joint venture, while the remainder 40% will be owned by Mvenpick Foods.
The new company plans to market Mvenpick coffee including roast ground coffee, coffee beans, freeze instant dry coffee and 3-in-1 coffee in its original Swiss recipe to retail and food service channels in Hong Kong and Mainland