date:Dec 24, 2013
Roughly 40% of U.S. consumers are aware of Fair Trade products, and more than 10% are buying them. The Oppenheimer Group is working to help increase both those numbers in support of Divemex, its Guadalajara, Mexico-based greenhouse partner.
Oppys business development representatives are actively setting up custom promotions for our Divemex program with retailers throughout the U.S. and Canada, said Aaron Quon, greenhouse and vegetable category director at Vancouver-based Oppy. Because the bell