date:Dec 24, 2013
t have been a fruitful one for Yum, as the company saw a sharp decline - around 10 percent - in its China earnings for the first three quarters due to safety concerns over its poultry supply.
SP in its study predicted that the negative trend for Yum in China will moderate in the coming year and store sales will turn positive in 2014 because of the company's commitment to localization in menu initiatives and customer outreach.
As many economists have pointed out, China's slower growth - current