How confectioners measure-up on social networks
date:Jul 06, 2012
leared by the UK ads watchdog after a complaint was lodged.

Matt Incles, market intelligence manager at Leatherhead Food Research, recently told our publications that Wrigley and in particular Skittles have the most active Facebook pages of all food brands. Skittles has over 22m fans on Facebook.

Nestl

Facebook: 604,000* fans

Twitter: 11,200 followers (@Nestle)

The company that describes itself as the worlds largest food company perhaps doesnt have the largest presence of on social network
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