date:Jul 06, 2012
the oldest distilleries in the world at over 600 years.The provenance and heritage of the brand sits well with our portfolio, think of Johnnie Walker, Jose Cuervo and Smirnoff.
Cunnington said that China and Taiwan were now the largest markets for baijiu.
Euromonitor International statistics show that 'other spirits' production volumes in China (dominated by baijiu) totaled 4.48bn litres in 2012, and are forecast to hit 5.45bn in 2016.
The equivalent volume figures for Taiwan are 32.76m in 2