Diageo targets UK ‘meal occasions’ with super premium Chinese baijiu brand Shui Jing Fang
date:Jul 06, 2012
o by quietlyacquiring an additional 4% stake in Sichuan Chengdu Quanxing Group Company, then a 39.7% stakeholder in Shui Jung Fang.

Coonan said:We wanted to participate at scale in Chinese white spirits, and increasing our participation in Shui Jung Fang is a way of doing that.

We have identified Chinese white spirits as a really fast-growing category that we want to be involved in,she added.

That's why we chose Shui Jung Fang, and we believe it's the best brand to have out there. It's one of
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