date:Jul 06, 2012
uce a more mainstream product, Coonan said:Our European roll-out forms part of making Shui Jing Fang an internationally recognised brand.
I can't speak for my CEO, but at the moment our focus is only on this premium brand and there are no plans to widen it out to other brands.
However, Diageo saw enough potential in the $41bn baijiu market to take a 53% controlling stake China's third-largest super premium baijiu brand, Shui Jung Fang, in June 2010.
Great white (spirits) hope...
Diageo did s