date:Jul 06, 2012
he UK is to target the meal occasion first of all.
We'll be rolling out baijiu into traditional Chinese restaurants - of which there are 4,000 in the UK. We want to complete people's Chinese experience with a super-premium baijiu.
She added:Once people are used to drinking it with meals, we will then look to roll it out to wider sales channels. But at the moment it's aimed chiefly at the meal occasion.
Asked if Diageo might modify the brands super-premium positioning at a later date to introd