Diageo targets UK ‘meal occasions’ with super premium Chinese baijiu brand Shui Jing Fang
date:Jul 06, 2012
t least in the short term.

It seems as though Diageo is looking to use its global distribution network to maximise revenues by selling to wealthy Chinese expats. It may also hope to broaden the appeal to Europeans, but that will take a long time if at all due to the product being an acquired taste.

Traditional Chinese restaurants

Reacting to theFTstory, Coonan said:I think that's accurate, but it's only part of where we will be expecting to make sales.

Part of our programme of roll-outs in t
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