Diageo targets UK ‘meal occasions’ with super premium Chinese baijiu brand Shui Jing Fang
date:Jul 06, 2012
well as Western businessmen keen to do business in China.

Acquired taste?

Towards the end of June 2012, drinks giant Diageo told theFinancial Times (FT)that it would target Chinese expatriates and tourists buying gifts with the British launch of the product, which Diageo formally announced yesterday.

Euromonitor International senior company analyst, Jeremy Cunnington, told BeverageDaily.com:I am not sure how much international growth potential the company sees for the brand internationally a
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