date:Dec 20, 2013
Brazilian retailer GPA is preparing for an aggressive price war by cutting expenses across its supermarket formats, in a bid to maintain operating profit margin in its food business.
It aims at winning more customers with more competitive prices in all its supermarket formats at the cost of the unit's gross margin.
To lower prices, GPA also plans to run more efficient stores, cutting corporate overheads and wringing cost savings by working more closely with Casino.
The planning came into effe